Turn LinkedIn Connections Into Coffee Using Multi-Touchpoint Engagement

Turn LinkedIn Connections Into Coffee Using Multi-Touchpoint Engagement

How many times have you met someone after a networking event, added them on LinkedIn, then never talked to or seen them again? Probably too many. LinkedIn is an incredibly powerful business to business social media platform to engage with prospects, customers, business partners and leaders, so making meaningful connections and maintaining them are key.

Digital communication in healthcare: One millennial's perspective

Digital communication in healthcare: One millennial's perspective

Recently I was asked to speak to some key execs from the pathology industry to discuss what their businesses could look like in the future. The meeting 'Pathology 2030' had four presentations that together would paint a picture of how pathology services in New Zealand will be delivered over the next 10 - 20 years.

Three Proven Ways Accountants Can Embrace Social Media

Three Proven Ways Accountants Can Embrace Social Media

Evaluating whether or not to add social media to your marketing mix is always something I’d suggest businesses do. For some industries it just makes sense, but when it comes to professional services firms like lawyers, accountants, and other business consultants – the subject matter is a little less sexy. So here’s three ways accountants and their firms can embrace social media and make it work for them.

Using digital media to stand out at a business expo

Using digital media to stand out at a business expo

This week I went along with a client to assist at their exhibition space at a conference in Auckland. They exhibit at just one conference each year so it’s a crucial event to generate leads. This year was LawTechNZ, which really makes sense for them because they specialise in providing Desktop as a Service (the cloud) to lawyers and law firms.