Victoria University of Wellington alumna Heather Phillips founded two digital media companies within five years of graduating - and says her biotechnology degree was an essential factor in her success.
How many times have you met someone after a networking event, added them on LinkedIn, then never talked to or seen them again? Probably too many. LinkedIn is an incredibly powerful business to business social media platform to engage with prospects, customers, business partners and leaders, so making meaningful connections and maintaining them are key.
Recently I was asked to speak to some key execs from the pathology industry to discuss what their businesses could look like in the future. The meeting 'Pathology 2030' had four presentations that together would paint a picture of how pathology services in New Zealand will be delivered over the next 10 - 20 years.
In an industry that’s starting to see a few cowboys (think illegal renting of garages), as well as an increasing amounts of competition, setting yourself apart by aiming for a first-class reputation is a good strategy. Here’s how you can start.
I feel like every day I wake up to a new Facebook page layout. Sometimes I don't like the changes, but the newest pages layout gets a big 'Facebook thumbs up' from me. Here's some of the significant visual changes.
Evaluating whether or not to add social media to your marketing mix is always something I’d suggest businesses do. For some industries it just makes sense, but when it comes to professional services firms like lawyers, accountants, and other business consultants – the subject matter is a little less sexy. So here’s three ways accountants and their firms can embrace social media and make it work for them.
This week I went along with a client to assist at their exhibition space at a conference in Auckland. They exhibit at just one conference each year so it’s a crucial event to generate leads. This year was LawTechNZ, which really makes sense for them because they specialise in providing Desktop as a Service (the cloud) to lawyers and law firms.